News

Guitar Hero Is Returning

5:12 p.m. · July 25, 2011 · by Andrew Martin

Well, it would appear that Guitar Hero isn't dead after all*. After initially meeting its maker this past February, the popular music video game series will make its return through a re-launch. That's what Activision Blizzard CEO Bobby Kotick told the people at Forbes. He also said that "we're going to use new studios and reinvent Guitar Hero." Does this mean that all those guitars, drums, and whatnot y'all bought are useless? Shit, I certainly hope not. I mean, I didn't buy them myself, but still.

Kotick also made the point that his company couldn't necessarily give the fans what they wanted. Check it out:

In the case of Guitar Hero, we did the research and it was very clear people didn’t want more 80s heavy metal music. But what they wanted was very difficult for us to get from the music companies. I’ll give you an example: The number one thing that our audiences wanted in Guitar Hero was Led Zeppelin. But we couldn’t get Led Zeppelin to consent to give us the rights. And there were a lot of instances of that, a whole host of artists who just didn’t want to give rights to Guitar Hero, and it was hard to get around that. And then there were other things… we put things out there that were not ready for prime time and that today actually would resonate very well with audiences.

You can read the rest of the interview at Forbes.

[Consumerist]

*Totally wanted to do the whole "WISE FWUM YOUR GWAVE" thing here.