Mere hours after Gene Simmons announced a series of concerts associated with the Indy Car Series, the man who became a brand has been revealed as a participant in the celebrity edition of Donald Trump's reality show The Apprentice.
Must be that any publicity is good publicity, as The Demon himself has decided to share screen time with the likes of Marilu Henner, Vincent Pastore of The Sopranos, Lennox Lewis, Ultimate Fighter Tito Ortiz and The Apprentice's first season villian Omarosa. The only way for this to approach the zip code of the city containing 'cool' would be for Gene to go all make-up all the time. [Yahoo TV]