The headline says it all: Gary Numan plays "Cars" on a keyboard inside an Eliasson-esque cube of light in front of two rows of... cars. Not sure what the concept was behind this ad. Oh wait, that was it.
Nice how over a minute in the commercial remembers, "Oh yeah, we need to point out that this battery is for cars, not Gary Numan's career," and the lab guy casually walks over to start the cars. And, thus, Mr. Numan walks back into the darkness of night thinking, "On to the next Gary Numan and Marc Almond">gig..."