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FTC Rules Companies Can't Review Their Own Apps/Music On iTunes

FTC Rules Companies Can't Review Their Own Apps/Music On iTunes

You know how it seems like someone is always stuffing the ballot box in iTunes reviews for stuff that is almost always the worst? That is totally happening, as the FTC found out a California marketing company (Reverb) had gotten paid to review apps for a company that hired them. Under recent FTC rules, that kind of trickery is illegal, which the Commission backed up recently, by bringing charges (the first of their kind) against Reverb.

 

Reverb, instead of facing a bunch of fines and charges, opted to settle, but the case could bring big changes to album marketing, as people could be charged for promoting stuff on Facebook if they are receiving money to do so. [Daily Swarm

 

 

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