Earl Sweatshirt Starts Own Imprint, Tan Cressida, Via Sony

    It might not be Jack White’s giant write up, but Odd Future’s Earl Sweatshirt was the topic of a decently sized feature published today in the New York Times. In it he reveals some big plans for the future, including a follow up solo album to 2010’s EARL, an album with Matt Martians of the Internet, and a collaborative record with Tyler, the Creator under the twosome’s EarlWolf moniker.

    What’s most interesting though is that Sweatshirt announces the creation of his own imprint–to be distributed by Columbia (which is owned by Sony)–called Tan Cressida. He chose to stay near to Sony, the label that distributes Odd Future Records’ music via its RED arm, so that he could put the OF logo on his releases–“I want it to look seamless,” he told the Times.

    Also of note in the feature is Sweatshirt’s upcoming lyrical departure from the content of his debut. While at the Coral Reef Academy, the young rapper did community service at a center for victims of sexual abuse. He called it a “pivotal moment” and said he came to the conclusion that he was finished with that kind of subject matter, adding that “there’s no defense for like — if you have any ounce of humanity.” [P4K]