Dr. Pepper botches Chinese Democracy promotion with server issues

    I came home from a party last night eager to acquire my free Dr. Pepper in honor of the long-awaited release of Chinese Democracy. While I was hoping to drink it while watching the Jets this afternoon, I was rudely reminded that the coupon was not downloadable, but a mail-in order, and that it would take 4-6 weeks for it to get to me. Lame.

     

    As it turns out, drunkards logging onto Drpepper.com at 3 a.m. may be the only ones who will eventually reap the potable benefits of the first album of new Guns N’ Roses songs in 17 years. The site has been lagging like crazy with server issues all day, to the point where it has been all but impossible for some users to claim their cherry-flavored reward.

     

    Jason Gross lists all the error messages that have occured during the day. The variety is stunning:

    “The paging file is too small for this operation to complete.”

    “The specified CGI application misbehaved by not returning a complete set of HTTP headers.”

    “Service Unavailable”

    “Insufficient system resources exist to complete the requested service.”

    “The network link was interrupted while negotiating a connection. Please try again”

    “Not enough storage is available to process this command”

    You’d think that Dr. Pepper would know to update their servers before the unprecedented demand for his website. If you did, you’d be assuming that Dr. Pepper honchos actually wanted to give away their product for free in a crap economy when their rival is spending billions on marketing. Let the conspiracy theories begin. Not even Dr. J can save them now.

     

    At least the Jets won.

     

    Update: Dr. Pepper has extended it’s offer to 6 p.m. Monday. According to a press release:

    "People are passionate about Dr Pepper," said Tony Jacobs, vice president of marketing for Dr Pepper. "The response has been greater than anticipated and we want to do everything we can to ensure Dr Pepper fans get their free coupon. As a result, we’ve extended the offer, increased our server capacity and added a toll-free number, 1-888-DRPEPPER, for consumers to call to request their Dr Pepper."

    The positive spin may have come too late. Now people are switching conspiracy theories to drpepper.com being hacked to horde Dr. Peppers by some dude on Greenwich St (http://freepepperyadigg.blogspot.com/). As of 2:30 am, the server is still broken. More on this as it develops.