
Diddy has made no secret of his love for the Arctic Monkeys, and now he's using his considerable Twitter clout to help the band goose sluggish sales of their new album Humbug. Diddy twittering to get his followers to buy something is not exactly newsworthy; the really compelling part of the NME coverage noted that he ended the tweet with "his online catchphrase Let's Go!!!!!" This adds a whole new level to Diddy's microblogging. Instead of a slightly clownish impresario, Diddy now seems like the commander of an intrepid army of do-gooding followers. At the sound of the catchphrase, they jump into action...to save the Arctic Monkeys.[NME]
Sales aren't exactly sluggish though are they? They sold more in the first day than last week's number 1 sold all week and they are on course for one of the fastest selling albums of the year..
wha?