After capturing over a million followers on Twitter, Diddy knows the importance of leveraging social networking tools. “You have to understand how to be able to brand yourself,” the hip-hop mogul asserts. As a result, today's modern star needs to be able to conquer all forms of media. According to Puff, "you have to be able to do a great live show, you have to be able to do a great online interview, you need to have a great Facebook page, you have to have a great television performance." Also, some talent probably wouldn't hurt. [Mashable]