What doesn't Diddy do? Apparently nothing. Dude has more hands than Vishnu. According to Diageo Liquor, Sean "Diddy" Combs has agreed to take over the brand management of the company's premium vodka, Ciroc, as part of a multi-year U.S. collaboration.
As a result he will be responsible for the marketing, advertising, public relations, product placement and events promoting the Ciroc brand. All profits will be split 50/50 in the deal, which could be worth over $100 million for Sean Combs Enterprises.
In reference to the deal of the luxury brand of vodka Combs said, "Now I don't know about you, but if I had the choice to drink potato grains or French grapes, I would go with the grapes," Combs quipped.
Um, Sold! This guy is good.
With the money he makes he will be able to buy diamonds for his diamonds. So they don't feel alone.