Diddy may be spending most of his time underneath blankets hiding from Sarah Palin these days (me too), but he also makes time to sell off the remaining shreds of his already non-existent street-cred by appearing in an ad for Ciroc vodka that positions him as the new Frank Sinatra. I guess that makes Fonzworth Bentley Joey Bishop (the guy with no discernible talent who is always around). [Nahright]
The Ciroc 1 Million Dollar offer
There’s only one day a year when the world collectively parties together, New Year’s Eve and the Time Square ball drop in NY is one of the premier locations for bringing inn the new year! For countless years brands like Korbel Champagnes and Waterford crystal have positioned themselves as the official Champagne and New Year ball crystal of the Times Square celebration all in hopes of capitalizing on the unique marketing opportunity. Although Champagne is the common celebratory libation of choice to ring in the New Year, Diddy and Ciroc are trying to change the tradition to include their “ultra-premium vodka.”
The constantly evolving marketing machine that is Diddy is offering the Mayor and City of New York $1 Million Dollars to change the New Years Eve Ball to Ciroc Blue. Although Diddy admits the proposal is a publicity stunt to help brand Ciroc to the New Years Party crowd, he does say that he just wants the color to be changed, no logo. I guess given these hard economic times people might just feel the need to sip on something a bit more stiff than the traditional bubbly. Diddy doesn’t pose a specific use for the contribution but suggest using it to build parks, improve schools or for foreclosure “bailouts.” As yet there hasn’t been a response from the Mayors office.
In addition Diddy goes on to announce that the Ciroc street team in conjunction with the New York City Taxi & Limousine Commission will be handing out $15 taxi cab vouchers to New York party goers to make sure they get home safe.
http://www.youtube.com/watch?v=X6je14Di-pU