Diddy Changes His Name To Swag, At Least For A Week

    I am something of an expert on the video blogging efforts of Diddy, being that I am probably the only person left on the Internet that remembers those bonkers videos he made during the 2008 election. Here’s one for you. In his most recent dispatch, he’s announced that he is changing his name to “Swag,” but not because he is vampirically living off that SXSW-based connection to Odd Future and Lil B, but because he recently beat a fever. This man is a Vlogging treasure. Peep that scarf too. The best.