Following in the long line of musicians who love clothing, Deadmau5 is focusing his attention on the fashion biz. The world famous DJ launched his first official clothing line in conjunction with Neff Headwear yesterday.
The Neffmau5 collection includes co-branded tees, hats and hoodies. Deadmau5’s signature line marks the first installment of a two-year creative collaboration between company and musician.
The line will feature a combination of Deadmau5’s iconic mau5head and Neff’s hallmark Suckerface design.
“I love the street and snowboard scene,” Deadmau5 said in a press release. “The people involved are the people I see at my shows, so it made sense to hook up with a cool company like Neff to work on a collaboration. Plus it was easy to put ears on the Neff face for an instantly legit logo, right?”