News
Punk legends selling boots from heaven
Saatchi & Saatchi/London has a new UK ad campaign for Dr. Martens using the images of dead punk legends Kurt Cobain, Joe Strummer, Joey Ramone and Sid Vicious to sell their shoes.
''"We wanted to communicate that Dr. Martens boots are '''made to last,''' ''" explains writer Andrew Petch, ''"and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots''' durability perfectly. And, as images, they feel very iconic.''"
Blah blah, blasphemy, blah blah rolling in their graves, etc., and so forth. Begin your tirades below. Full pics after the jump.
[Famous dead punks hawk Dr. Martens]
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wow.
Justin
Seriously...
Justin Sheppard
why do they need docs to float around in the clouds? oh wait to go w/ their angel togas...
pill
this is hilarious.
John B
They would be rolling in their graves knowing they'd be portrayed in heaven! Oh... you mean hawking Doc Martens...
J To The A.A.P.
Update: Saatchi and Saatchi got fired because of the ads. In other news, I didn't even know Dr. Martens still existed.
Anthony
[...] Got $44.99 burning a hole in your pocket? Were you a teenager in the early ’90s and want some small remembrance of your golden years? Have little to no respect for a dead rock icon? Then I have just the product for you: an 18-inch plastic, talking Kurt Cobain action figure! What does it say? Oh, probably things like, “I should have shot Courtney instead.” What’s on Kurt’s feet? Definitely Doc Martens. [...]
» Be the first to buy a Kurt Cobain action f