Well, you can't say this ad firm doesn't know how to get attention.Saatchi & Saatchi/London has a new UK ad campaign for Dr. Martens using the images of dead punk legends Kurt Cobain, Joe Strummer, Joey Ramone and Sid Vicious to sell their shoes.
''"We wanted to communicate that Dr. Martens boots are '''made to last,''' ''" explains writer Andrew Petch, ''"and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots''' durability perfectly. And, as images, they feel very iconic.''"
Blah blah, blasphemy, blah blah rolling in their graves, etc., and so forth. Begin your tirades below. Full pics after the jump.
[Famous dead punks hawk Dr. Martens]
wow.