May was the first month that Nielsen started tracking streams on YouTube, and the longtime media research company reports some interesting findings. According to their analysis, two of the top five streaming channels on YouTube are backed by music companies.
Vevo and Universal Music Group take the top two spots overall with some pretty sizable numbers: Vevo had 41.4 million unique viewers in the U.S. alone, along with almost 695 million streams overall; UMG with 22.8 million unique viewers and almost 173 million streams overall. These two companies accounted for over 60% of the total unique U.S. viewers in the month of May.
This seems to suggest that even if YouTube provides tons of user-generated content, most of the clicks are directed towards big music conglomerates. The more things change, the more they stay the same. [Hype Bot]