I'm not really sure what to make of Amp's new ad campaign which seems to posit that Amp Energy Drink is best right before big moments like basketball games or hip-hop concerts like this Common-featuring commercial. I think taste is primarily the concern when it comes to drinks, but the company is more concerned with when drinking Amp would be a good idea. Interesting technique, but I'm not getting why Common is involved. Was it because he was available? [NahRight]