Common Models; Rihanna and Kanye to Release New Scents

    Common may be the new face of Diesel’s Only the Brave cologne, but he’s been one upped by Kanye West and Rihanna who — instead of merely being spokesmodels — are getting their very own fragrance lines. Pitchfork reports that Parlux Fragrances and Iconic Fragrances, Jay-Z’s licensing company, have signed a deal that will distribute West and Rihanna’s scents worldwide. The two new "perfumiers" join a group that includes…pretty much every other celebrity in the world. Both fragrances are expected to be released by summer of 2010. [Pitchfork, ContactMusic