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Common Models; Rihanna and Kanye to Release New Scents

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Common Models; Rihanna and Kanye to Release New Scents
Common may be the new face of Diesel's Only the Brave cologne, but he's been one upped by Kanye West and Rihanna who -- instead of merely being spokesmodels -- are getting their very own fragrance lines. Pitchfork reports that Parlux Fragrances and Iconic Fragrances, Jay-Z's licensing company, have signed a deal that will distribute West and Rihanna's scents worldwide. The two new "perfumiers" join a group that includes...pretty much every other celebrity in the world. Both fragrances are expected to be released by summer of 2010. [Pitchfork, ContactMusic] 
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Common
Jay-Z
Kanye West
Rihanna

Why?

/site_media/uploads/images/users/mattycakes/Kate+Bush.jpgmattycakes

I wonder if Common would've foreseen male modeling in his future when he wrote 'book of life'... also, who wants to smell like arrogance?

/site_media/uploads/images/users/h0gy/bowljpg.jpgh0gy

"Who wants to smell like arrogance?"
Me. Kinda.

/site_media/uploads/images/users/Kali/Jumble 030_2.jpgKali

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