The final numbers are in for April’s Coachella Valley Music & Arts Festival and it’s safe to say that the event was an overwhelming success. Event promoter Goldenvoice, which is a subsidiary of AEG Live, raked in a whopping $47,313,403 through gross ticket sales alone. For the first time, the event was spread over two weekends and it seems like the calculated risk paid off in a big way.
Exactly 158,387 people descending upon Indio, Calif., over the two weekends to see the likes of Dr. Dre and Snoop Dogg, Radiohead and The Black Keys. There were 80,726 tickets sold for the first weekend and 77,661 attended the second. Judging by these numbers, Goldenvoice’s decision to expand the festival over two weekends was financially sound and the format will likely remain the same for the foreseeable future.
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