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Coachella Is Staying In Indio, Thanks To Paul Tollett's Threat

Coachella Is Staying In Indio, Thanks To Paul Tollett's Threat

Paul Tollett, president of the festival promoter Goldenvoice (responsible for putting on Coachella), knows the value of a well-placed threat. After an Indio City Council member proposed a 5-to-10% admission tax for events that admit more than 2,500 people (which would affect Coachella because, hello, 75,000-person indie music bacchanal), Tollett announced to the press that he'd soon be moving Coachella out of Indio and toward a more cost-friendly locale. 

But the City Council member, Sam Torres, ended up backing down and suspending the ballot initiative for the tax. According to NBC4, Torres "[doesn't] take a threat from Paul Tollett lightly." And so we have another year of big bands playing to huge crowds in the desert. [The Daily Swarm]

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