After a new event tax was proposed by a councilman in Indio, Goldenvoice, the organizers of the Coachella festival said they would rather move to a different city than pay the tax. The tax would add somewhere between 5% and 10% to the price of every ticket sold for events with over 2,500 attendees, and would come into effect in time for the 2014 festival. Councilman Sam Torres, who introduced the bill, says the event tax would add $18 per ticket, while Goldenvoice believes it would be closer to $36.
This isn’t the first time Goldenvoice has tangled with the local government in Indio, and there have even been reports of the organizers finding a new venue in another desert city. Goldenvoice head Paul Tollett commented:
“We’ve spent money on options for new venues. I regret that, but I had to. There’s too much uncertainty. In any other place, this festival would have had a long-term deal. We have it with the venues. With the city, it’s been this year-to-year thing,”