via Digital Music Weblog
Custom hooks: clearly the next big thing when it comes to ringtones. Chingy asks 123 different females, "Damn (Amber, Angel, Crystal), how'd you get all that in dem jeans?" Apparently non-celebrities named Oprah, Mariah and Beyonce are also covered.
If you're on Sprint and got a match for your name, Destiny, just drop the $2.50 like it's hot. Personally, I'm waiting for the ringtone from Common that tells me to buy a dashiki from the Gap.

Brilliant marketing move, but this is going to be a crappy new trend for the rest of us.