Considering we've seen Method Man promoting Sour Patch Kids with a brand-new song dedicated to the candies, nothing is really going to surprise us anymore when it comes to artists shilling for a particular brand. That being said, it is surprising to hear which Cee-Lo Green track 7UP chose to use in their new commercial featuring the rapper-singer. They opted to not go with one of his more popular/chart-crushing hits and instead commissioned his 2002 single "Closet Freak." It's an interesting choice and one we can certainly get behind.
Watch the commercial below.