It looks like the Domino Recording Company isn't the only company trying to revive
flexi-discs this season. Billboard
reports that will.i.am
has partnered with beverage conglomerate Budweiser InBev for a new magazine campaign that will include flexi disc records in the pages of Brazilian periodicals. The ads will include a playable version of will.i.am
's single "Great Times". Sorry vinyl-- er, phonograph loving US magazine readers, for now the ad will only run in Brazil.
The advertising agency that created the ads, Agência Africa São Paulo, also has some images on their official Facebook page
of a Will.I.Am
Budweiser ad with built in speakers and a QR code to download the track. See the video for "Great Times" below. [Image via Billboard