Today SXSW announced that the keynote speaker for the 2012 conference will be Bruce Springsteen, and there’s basically one thing to take away from that. There is officially, like, quadruple the chance that the Boss will play a secret, intimate show somewhere in Austin next March – a la Kanye West, or Johnny Cash. The speculation for that will naturally exceed any curiosity of what he’ll be talking about in his speech. Also apparently Springsteen is almost done with a new record, which is due out next year. Expect a tour and semi-positive reviews.