We sort of expect musicians, in this day and age, to endorse their favorite drug of choice. Freddie Gibbs big-ups weed, Weezy big-ups cough syrup, Tyler the Creator big-ups rage-ohol, and Jay-Z reps for alcohol he makes. It's part of being a "brand" I guess.
So here's the latest musician drug endorsement: Jon Bon Jovi, who goes hard in the paint in this advertisement for Advil, which finds him talking about the importance of taking Advil to avoid aches and pains. This is similar to an endorsement, given by my mother, when I said once that my back hurt a little bit. Jon Bon Jovi is my mom, is what I am saying. [DS]