Some would say that Bob Dylan selling his songs for commericals is the definitive case of Baby Boomer hypocrisy in post-Reagan age, but that sort of thing has become a lot more old hat now. Dylan’s been selling his songs to ads for 10 years; in fact, it’s arguable he’s been less likely to license his song for a movie or TV show than for an ad—the producers struggled intensely just got coup "You Gotta Serve Somebody," hardly Dylan’s best track.
But combining one of Dylan’s sweetest, most endearing songs with Pepsi’s increasingly annoying ad campaign obvious attempting to milk the Obama youth for all it’s worth? That’s self-whoring change we can believe in. Yes, a Pepsi Super Bowl ad will feature "Forever Young" intrerspersed with footage of Will.I.Am (as if the theme of Obama opportunism wasn’t strong enough). Prefix would like to remind all those who see this ad that Dylan wrote this song for HIS FREAKING KIDS back on 1974’s Planet Waves. And at this point, I’m all but certain I cannot look at Will.I.Am anymore without thinking he’s a hologram.