Black Lips song dropped from British grocery ad campaign

    "Mirror mirror on the wall, who’s the greatest of them all?/ My man, Muhammad/ Boy Jesus too/ Whose Messiah be good for you?"


    Apparently that opening verse of the Black Lips song "Veni Vidi Vici" was too controversial for British grocery store empire Tesco, who dropped the song after already using it for commercial (the song actually lends itself quite nicely to a 30 second spot). How Tesco didn’t think to actually listen to the lyrics until right before the ad was supposed to premiere is anybody’s guess:

    "They took it away because we mentioned Muhammad and Jesus and stuff," bassist Jared Swilley explained helpfully. "They even made the commercial and sent us the whole thing and we had a it on a computer, but they pulled out because I guess they thought it was too controversial, so they had to pay us a small severance fee, which is fine. It’s nothing to them."

    The Black Lips, which has no hesitation about using an already written song for advertising purpose (using the "if Iggy Pop can do it" argument), is currently on the summer festival circuit, with stops at Glastonbury, Lollapalooza, and the McCarren Park Pool on the horizon.


    [The Guardian]