Billboard, which usually chronicles how great album sales are has taken a break and decided to publish a study of how bad album sales are. And they are so bad, everyone. Apparently, of the 97,751 albums released in 2009(!), only 771 sold more than 5,000 copies. That’s only 2.1 percent. Which is so low. Here are some more numbers:
12 Albums Released in 2009 Sold More than One Million Units Of the 97,751 albums released in 2009, only 12 of them sold more than one million units last year, according to Nielsen SoundScan. The number of titles to reach one million units in previous years was 35 in 2006, 27 in 2008 and 22 in 2009….
Only 771 of 2009’s New Albums Sold Over 5,000 Units The numbers are enough to make you stop and think. Only 2.1% of the 97,751 albums released in 2009 – or about 2,050 unique titles – reached a threshold most people would assume is within reach of just about any artist….
Albums’ Second-Week Fade Are Getting Bigger The median second-week fade was 62.8% in 2009 and had steadily dropped each year from 33.9% in 2000. Nielsen’s explanations are good ones: marketing budgets are more limited, pre-sales are more common, core fans are more aware of new releases, piracy may be eroding sales of casual fans…
So, when you think your life is bad, just remember, you didn’t release one of the 96,800 albums that didn’t sell more than 5,000 copies last year. [Daily Swarm]