Because some people want to cash in on Beyonce and Jay-Z's daughter's name, the power couple has been forced to trademark "Blue Ivy." The Washington Post reports that Hov and Bey applied to the U.S. Patent and Trademark office on Jan. 26. And while there, they learned that TWO people had already tried to do the same, though they were rejected. Apparently they were for a children's clothing line and then for a line of fragrances. Cripes, the kid's only about one-month-old and there's been so much nonsense surrounding her already.