Beth Ditto has always used her celebrity as a bully pulpit from which to defend overweight women, and now she’s taken her advocacy a step further. The Gossip frontwoman is launching a plus-size clothing line with Evans, a UK-based department store. Perez Hilton blogs that the brand will be tailored to women from their teens to their thirties, and after a look at some of the designs — featured on the brand’s promo site — it’s clear that the fashion line will be modeled, at least in part, on the flashy clothing the singer wears on stage. It all makes sense, considering Ditto is one of the few plus-sized celebrities and the only in recent memory — and probably ever — to be recognized as a fashion icon.
The new Ditto-designed and inspired brand will go on sale July 9. [Perez Hilton]