Behind The Odd Future Bidding War

    Has the Odd Future “story” jumped the shark? About three months ago. But still! The group still haven’t officially signed to a label (though MellowHype and Tyler have one-offs with Fat Possum and XL respectively), but according to the NY Post, they’re being courted by everyone from Jay-Z to Diddy. The best part of the story? How the Odd Future kids are making the execs buy them things, and come hang with them, instead of being flown out to New York or whatever:

    The anti-establishment band has been having some fun by asking the bigwigs to meet them on their turf — the Supreme skateboard shop in Fairfax, Calif. Rifkind, who sources tell us is soon to make a formal offer, managed to get them to his office, but said frontman Tyler the Creator told him: “If you are serious about the meeting, I want Randy’s Donuts, swivel chairs and a megaphone.”

    According to the Post, Rifkind is close to making an offer for the whole group, but Diddy is probably winning right now, thanks to appearing with the group at SXSW, and helping them meet Justin Bieber. 

    Diddy — who’s said to be “desperate to sign the group to prove that he’s onto something hot” — set up a meeting between Tyler and Justin Bieber after the band demanded he deliver the pint-size pop star. A source said, “Tyler asked Diddy for access to Justin, so he pulled strings.” A rep for Odd Future said, “Tyler did meet with Justin, and Diddy helped make it happen.” 

    I know some of you will decry this for covering stuff that isn’t the music, but this is pretty interesting in itself. Instead of just leaping at the money, the group is laying back and waiting for the right situation. The internet might be treating Odd Future like this month’s meme, but they’re going for longevitiy. Plus this is sort of indicative of the lack of pull of major labels. The group has grown up in a world where labels were always doing poorly, and if they can’t lure Tyler away from XL or Hodgy Beats from Fat Possum, they must be doing worse than we thought. [NY Post]