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Behind Eminem's Super Bowl Advertising Push
Want to know what was behind Eminem's Super Bowl ad domination this weekend? Ask Advertising Age, an ad magazine/site that talked to Eminem's marketing team about his ad game.
Working with more accessible music was one advantage for Eminem's marketing team, but the sometimes reclusive artist himself remained a bit of a challenge. "With Em, you've got a guy that maintains his iconic status by probably being a little more mysterious than a lot of artists today," said Christian Clancy, a former Interscope marketing exec who now handles Eminem's marketing strategy exclusively. "In an age of really heavy artistic transparency he kind of flies in the face of convention. So how do you market around that?"
How indeed? This sort of finally confirms that Em's move towards easier sounds has made him palatable to more people now. To read the nuts and bolts of Em's marketing campaigns, go here.
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never really thought of this but he's definitely more private than just about any other mainstream artist i can think of offhand
Yeah, except for the stuff he raps about, you never know anything else about him.