News

Bacardi Sponsoring Black Eyed Peas Tour, Black Eyed Peas Suddenly Become Fans Of Bacardi

11:47 a.m. · February 5, 2010 · by Andrew Winistorfer

Corporate synergy has hit the Black Eyed Peas again, this time in the form of Bacardi doing a full sponsorship of the Peas' upcoming "The E.N.D. World Tour," which kicks off this week in Atlanta. The idea behind the sponsorship (at least on Bacardi's end, since the Peas are about that green stuff) is to create "a party experience" by letting fans have their picture taken as a fifth member of the Black Eyed Peas, and by making exclusively Bacardi-related alcoholic drinks at the concession stands. Seems like it will be a really fun time (it will not be a really fun time).

What I wonder is if you get the chance to get your picture taken as NOT the fifth member of the Black Eyed Peas. [Miami Herald via Daily Swarm]