News

Axe Hires Street Performers to Promote Bro-Friendly Body Spray

11:59 a.m. · November 2, 2009 · by Andrew Winistorfer

Axe has a new promotional campaign underway centered around Cody ChesnuTT's "Look Good in Leather," and as a part of Axe's campaign to soak keg parties in flammable scents, the company has announced that it is paying street performers $1000 to show off a new body spray and to play the song a few times a day. Moral of the story: Those people that play in the subways will take requests. Too bad they didn't go with ChesnuTT and the Roots' "Seed 2.0" as the song though; I'd like to hear a violinist's take on that. [Ny Times via Idolator]