I wonder how folk legend Woody Guthrie would feel about this: Audi has taken his "Car Song" (admittedly, one of his non-political songs) to promote their new line of SUVs. The ad is pretty cool-- a pencil-drawn dude assembles the SUV out of cardboard-- but it's kind of a weird juxtaposition between the trickery of the commercial and the old charms of Guthrie's song. [Daily Swarm]
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| Raf |
Yeah, i wondered what woody might've thought about this had he been around to see it. Using an essentially socialist folk singer's music to hock audi's is an inrony i'm sure missed on the marketing executives at said german car firm. I mean, the song is a jolly little snippet of life as woody was so good at capturing (when not singing political songs) but a life changed and new. Family cars were probaby becoming common place at the time but, crucially, for the first time. Many, many years and much polluted air later, the song serves to sell what is far from a novelty but that audi desperately wishes we see as such. |
| Chips |
Take away Woodies genius and the fact that this advert is a rip off of the Skoda made from a Cake ad. and you're not left with much. This and Muller's use of Nina Simone's I Got Life makes my skin crawl. |
A lot of music used in ads posts today. There was another ad I saw that I've been wondering about the music in it. It was a trailer for Revolutionary Road, and the music was just a guy humming kind of dark and ominous and some fast guitar strums. Sounded familiar, like Bonnie Prince Billy or Bon Iver or something folky like that. Anyone else seen that and know what that music is?