Asher Roth's debut album, Asleep in the Bread Aisle, is out now, and judging from the 312 magazine and newspaper profiles I've read on the guy, he seems concerned that his so-far defining hit, "I Love College," will come to define him in the future. Well, Roth (or more probably, his record company) isn't making it any easier on himself, because there's a new game out that finds the player trying to tap beer for mascots who are apparently thirsty. You can play it here.
Granted, it's a nifty promotional tool, but it's cementing Roth as the goofy drunk fratboy that he desperately wants to avoid being pigeon-holed as. [via Miss Info]