Asher Roth and Kid Cudi have made a lot of butter off the youth market, so Roth’s recent statement to MTV that “there's a youth movement coming up”  seems pretty strategic. He and Kid Cudi are calling their current summer tour “The Great Hangover Tour,” which is meant to attract people who like Todd Phillips’ new movie The Hangover (Generation Y’ers, he directed Road Trip and Old School).

Says Cudi, “We didn’t want to call it the Marijuana Tour, or the Stoner Tour, something wack like that."

Roth, whose breakthrough single was "I Love College," is explicit about their plans to usurp the game. “When Cudi and I linked up, we were on that same tip of making sure that people understand that there's definitely a paradigm shift coming on here."

B.O.B., 88-Keys and Pac Div are also on the tour, which means they have enough people to play beer pong.

The Great Hangover Tour Dates:

07.14 Boston, MA: House of Blues
07.15 New York, NY: Nokia Theater
07.16 Mariaville, NY: Indian Lookout Country Club
07.17 Cleveland, OH: House of Blues
07.18 Royal Oak, MI: Royal Oak Theater
07.20 Kansas City, MO: Voodoo Lounge
07.21 Denver, CO: Ogden Theater
07.22 Salt Lake City, UT: Harry O's
07.23 Las Vegas, NV: House Of Blues
07.24 San Fransisco, CA: Regency Theatre
07.26 Los Angeles, CA: House Of Blues
07.27 Phoenix, AZ: Marquee Theatre
07.29 Dallas, TX: House of Blues
07.30 Austin, TX: Stubb's BBQ
07.31 Houston, TX: House of Blues
08.02 Atlanta, GA: Tabernacle
08.03 Norfolk, VA: The NorVa
08.04 Baltimore, MD: Ram's Head
08.05 Washington, DC: 9:30 Club

08.06 Philadelphia, PA: Electric Factory