Two weeks after releasing the disco-rocking title track from its upcoming fifth studio effort Everything Now, Arcade Fire offered fans a teaser of album track “Creature Comfort,” which the Canadian group has been playing live during its current European tour.
Everything Now Corp is pleased to announce an exciting new Arcade Fire tie-in. Please enjoy CREATURE COMFORT
Posted by Arcade Fire on Tuesday, June 13, 2017
The posting from the band’s newly created Everything Now Corp Facebook page (similar in feel to E Corp from “Mr. Robot”) includes a snippet of the upbeat tune in the form of a brightly-colored cereal television commercial touting “100% marshmallows” and “contains methylphenidate.” The latter is a generic brand of Ritalin. There’s also a split-second warning screen about the nutritional information of the product, which diehard fans will invariably pause, read and blog about for hours.
Arcade Fire is gearing up for its July 28 release date of Everything Now, which is a follow-up to 2013’s Reflektor. Rolling Stone reported the band recorded the new LP at Boombox Studios in New Orleans, Sonovox Studios in Montreal and Gang Recording Studio in Paris.
Arcade Fire produced Everything Now with Daft Punk’s Thomas Bangalter and former Pulp bassist Steve Mackey, while previous collaborator Markus Dravs (The Suburbs) is listed as a co-producer.
The record will be available digitally, as well as on CD, cassette, and vinyl. Physical copies will come with one of 20 artwork variations with the record’s title in a different language. A limited edition “Night” package will also be available on CD and colored vinyl.
In addition to an August Lollapalooza date in Chicago, Arcade Fire is scheduled to embark on a massive North American tour this fall.
Currently in the U.K., Arcade Fire last week surprised Edinburgh concertgoers by performing bonus songs and handing out bottles of water in the venue’s foyer after its main set was finished. Apparently, this is something Win Butler and his bandmates did during the early days of the group.