Via: Chart AttackArcade Fire frontman Win Butler has taken exception to what he considers the NME taking his comments out of context. As previously reported, Win Butler recently spoke out rather unkindly against the culture of competition and marketing that exists in the British rock scene. However, in a post on the band's website, Butler contends that this is simply the NME trying to stir up controversy.
"Some people seem to not have figured out that the NME has never printed an article that doesn't take all the quotes out of context, and put some things in bold that make it seem like people are talking shit about each other!!!
"So please no oasis hate mail, I really don't care� Marketing is not evil, just trying to express some distaste for the whole shitstorm, but we are still dancing! We are about 3 steps removed from WWIII, but life is too short!"
Damage control by Win or the NME trying to boost sales? Leave some comments below.

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The obvious question would have to be: Why do an interview with NME then? Right?