When Radiohead launched it’s game-changing pay-what-you-want plan for In Rainbows last fall, many questioned whether the model would work for lesser-known bands. In fact, even in the days of Napster, smaller bands argued that P2p and free, illegal downloads were key to spreading publicity for their otherwise unheard music. Now there’s a website that has turned Radiohead’s model into a new social media site for music.
Aralie.com offers bands a forum to upload their music to a website that is designed for fans to select a pay-what-you-want model and pay through PayPal, with prices as low as $0. True, most of the bands are quite obscure, but if the site takes off, it could be an excellent forum for these bands to increase their profile.