News
Apple To Extend iTunes Previews To 90 Seconds
Though it was originally supposed to happen back in September, it looks like Apple is finally ready to move forward with plans to extend previews of songs sold through iTunes to 90 seconds.
A letter sent by the iTunes Store Team to label representatives stated that by continuing to allow Apple to distribute their music through iTunes, they were constituting an acceptance of the new terms. Whether the record labels will go along with Apple's new store policy remains to be seen.
Previously, previews in iTunes were limited to merely 30 seconds, a restriction that probably had little to no effect on any relatively web-savvy individual's ability to stream or download a song in full elsewhere. Many bands now allow users to stream their albums in full before purchasing, a practice which is finding increasingly eager adopters and makes iTunes' preview system feel frustratingly archaic. [Hypebot]
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