Speaking recently at the AllThingsD D10 conference, Apple CEO Tim Cook admitted that Ping, the company’s music-based social network, hasn’t been as successful as anticipated. Rather than maintain the struggling platform, it looks like Apple will abandon Ping. As Cook explained, “We tried Ping, and I think the customer voted and said ‘This isn’t something that I want to put a lot of energy into.’”
AllThingsD reports that Apple’s foray into social networking, which was first launched in 2010, will be jettisoned from the next major version of iTunes, rumoured to be arriving later this year. According to the report, Apple will replace Ping’s functionality through closer integration with the existing dominant social networks Facebook and Twitter.
Are you sad to see Ping go? Let us know in the comments. [The Verge]