Oh Steve Jobs, you clever bastard. First, your iPhone trumps everything showed at CES, except maybe that 108" Sharp television. Now, you're pissing all over Microsoft's Vista release with the unveiling of four new colors for your insanely popular iPod Shuffle. I only hope when they cure cancer you have something suitably amazing to compete with the announcement.
As with their normal iPods, Apple is currently offering free gift wrapping and laser engraved messages, because nothing says I love you like technology that looks like candy. Except, of course, edible underwear that also works as an MP3 player, but that's still a few years away.