Steve Jobs is hoping lower prices can help revive lagging iPod sales. In response to last quarter's results -- year-over-year sales increased just 5 percent, the smallest in the line's history and the fourth straight quarter marked by declined growth -- a one-gigabyte iPod Shuffle will now cost $49, down from $79, and a two-gigabyte model will cost $69. Although analysts predict this will lead to a modest sales gain, they think cheaper mobile computing is the only way to truly revive the brand -- think touch-screen iPod with wireless and browsing capabilities. The big question, though, is whether Apple (and partner AT&T) will be willing to sell an MP3 player with nearly all of the iPhone’s bells and whistles. [Silicon Alley Insider]
Decling sales growth means less expensive iPods
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5 Responses
February 21, 2008 at 3:25 p.m.
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The source article said mini, but they have to mean shuffle. Good eye. |
February 21, 2008 at 5:54 p.m.
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Nope. The article said shuffle. I'm just illiterate. |
February 21, 2008 at 6:14 p.m.
| onelouder photo fan |
good eye, good sexy eye you shuffler |
February 21, 2008 at 10:25 p.m.
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Should be fixed now. Thanks for the catch. |
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Shouldn't it be a 1 gig iPod Shuffle for $49 and the two gig Shuffle for $79 instead of the Mini?