We already knew Animal Collective were up to something with the Keep apparel company, and now some tangible details have been announced. The first design from one of the band members is a slip-on shoe from Avey Tare, which is available to pre order now from the Keep website for the price of $75. Perhaps of greater interest to Animal Collective fans is the fact that the shoes will come packaged with a cassette containing previously unreleased music.
Tare’s canvas mid-tops won’t be shipped until March, but further shoe designs from the band will be announced in the near future, with all proceeds going to the Socorro Island conservation fund, which is a non-profit helping to preserve the biosphere of the Revillagigedo Archipelago off Baja in California.
Here’s a couple of quote from the band in relation to this move into clothing:
“After much discussion we decided we wanted to give money to a small under-funded organization to which we felt a personal connection. Josh and I have been scuba diving together for a number of years and the Revillagigedos was one of the most amazing places I have ever seen. Hopefully this project will protect the animals of the Revillagigedos through at least one more fishing season and draw more attention to the global problem of illegal fishing.” says Brian Weitz (Geologist).
“The trip that Brian and I took to the Revillagigedos in 2007 has driven me to go diving when I can and learn as much as I can about the state and health (or lack thereof) of our oceans. Whereas I once saw sharks as a potentially frightening creature and little else, I have come to understand that they are a crucial part of a highly stressed and collapsing ecosystem,” says Josh Dibb (Deakin).
Picture of Avey Tare’s designs: