Remember a while back when we posted on a new daily discount program that Amazon was rolling out for their MP3 store? Turns out that not only is it helping Amazon's MP3 sales, but its serving as an indicator of the pricing options that users find acceptable in a Web 2.0 world. Last week, a $1.99 special on Aphex Twin's Classics propelled the 14-year-old album to #2 on Amazon's digital music sales chart. The next day, the same discount was applied to Hayes Caril's Trouble in Mind, an album that came out in April and ranked #268 on Amazon's CD sales. That day, Trouble in Mind ranked #13 on Amazon. All in all, roughly 9 out of the top 25 of Amazon's digital album sales cost $5 or less.
It seems that the $2-$5 window is where the real future of legal music downloading lies. While iTunes has regularly offered free weekly mp3's from lesser-known artists, it seems fans are quite willing to pay $2-$5 for releases by more popular artists. This spike in sales on Amazon should make music industry insiders take note. For the record, Idolator's straw poll last October on how much its readers would be willing to pay for In Rainbows got results within that range, too. [Coolfer]


$1.99? That is really cheap