Creation Records was one of the last great labels. It was staffed by rabid fans of music, took chances on a broad range of maverick characters, almost went bankrupt due to the exorbitant costs of My Bloody Valentine’s Loveless, and ultimately rose triumphant with the success of Oasis. Sadly, the label is no more, but the forthcoming documentary on Creation, titled Upside Down after the classic Jesus and Mary Chain track (above), should be essential viewing.
Label head honcho Alan McGee has been talking about the movie, which can be previewed via this trailer. “It’s the story of me and Bobby [Gillespie] in London, him being a rock star and me being a label guy and succeeding via a band called The Jesus and Mary Chain, them coming down and finally finalizing our dreams through a band called Oasis,” says McGee.
“I dedicate the film to Bobby Gillespie because without him I would never have found the Jesus and Mary Chain or Teenage Fanclub” he said. “I actually couldn’t have done it without that guy.” The film doesn’t have a release date yet, but if it’s a tenth as good as the book on the label, My Magpie Eyes Are Hungry For The Prize by David Cavanagh, then this should be worth the wait.