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A "Who Is Bon Iver?" Tumblr Already Exists

11:05 p.m. · February 12, 2012 · by Luke Winkie

While Marissa Muller is currently doing a bang-up job live-blogging the hell out of the Grammy’s, I’m watching the Jazz and Grizzlies miss jumpers on ESPN. But that game’s at halftime, so instead get an early jump on what your Facebook feed will be clogged with over the next few days. A spiritual sequel to last year’s hilariously face-palming “who is Arcade Fire?”  here is “who is Bon Iver?”

Yes the sturdy Midwestern, Grammy-assaulting folkie is taking home a trophy for Best New Artist. Naturally the world’s uninitiated immediately took to Twitter armed with #smh hashtags. Laugh through gritted teeth, you snob.