Win Win -- the trio of XXXchange, Chris Devlin and Ghostdad -- make the type of music that lends itself to weird-as-hell music videos. I mean, "Pop a Gumball" features vocals from Spank Rock, Andrew W.K., and Matt Sweeney, three guys who aren't shy when it comes to being left-field in their approach. That's evident in their cameos here in the video for "Pop a Gumball," which is borderline creepy. Just look at W.K.'s face in the above screenshot. Terrifying. But it's totally fitting given the track's vibe, and directors Dominic Lahiff and Lucas Howe definitely captured it here. Peep the video below.
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