The video for Uffie's relentlessly catchy "Difficult" is a never-ending row of hallways that the sing must traverse as she writes rhymes, not checks. I'm not exactly sure what kind of institution would allow such wanton hula-hoop abuse and have rooms that shake like a boat, but if Uffie's there it must be highly bloggable and cute.
Uffie's long-in-the-works Sex, Dreams, and Denim Jeans is out now.
I like this song and video a lot. I was worried her stuff was too eurotrash clubby, but maybe I should get this album.