Most indie bands never really get into the idea of the music videos as avenues to “sell” the band, at least the way that mainstream artists do. This is pretty much a good thing, cause there’s a good chance that unless you’re Lady Gaga or Taylor Swift, you’re doing it wrong anyway. Swedish quartet Little Dragon opts to use their video for “Swimming” as an opportunity to put a cool animated clip with their music, rather than trying to push something onto the viewer. Little Dragon vocalist Yukimi Nagano enlists her illustrator father, Yusuke Nagano, to do some surrealist, hand-drawn animation to go along with their bouncy, catchy, minimal R&B.
“Swimming” appears on Little Dragon’s Machine Dreams, out now in Europe.